OK Go Goes Viral Again
Posted on 03. Mar, 2010 by Kayla in Arts and Such, Music, Visual Art
Pop-rock group OK Go is often name-dropped in discussions of the Internet’s revolutionary influence on media, thanks to their 2006 YouTube music video for “Here It Goes Again.” The video, which featured the band performing a choreographed dance on eight moving treadmills, received over 49 million views and rocketed the band to stardom.
For their next album, Of the Blue Colour of the Sky, the band has sought to one-up itself. The video for single “This Too Shall Pass” features an epic four-minute continuous Rube Goldberg machine synched to the music. The machine was commissioned by Syyn Labs, an LA-based group of engineers known for their masterful fusions of technology and art. Over the course of four months, more than fifty people contributed to the project, more than half of them required just to reset the machine after a run. Resetting, namely setting up dominoes, rigging catapults, emptying and refilling water features, took nearly an hour, even with a team of around 30 people toiling at it.
OK Go specified that the machine had to last the full length of the video, use only low-tech elements, and that it must be filmed in one continuous shot. The (fastidious) band itself is a part of the magnificent contraption, both physically and in a cameo (look for the “Here It Goes Again” video towards the end!)
After only three days on YouTube, the video has received more than 1.3 million views.
Without further ado, please enjoy this four-minute spectacle that will surely put a smile on the grouchiest of faces (Recommended for viewing full screen on 1080p.)
